Advertising

  • The checklist to set up AdWords campaigns

    The power of Google AdWords is beyond all doubt. It is a platform where demand encounters supply and therefore, it is all about relevance, it is all about selling to the right person at the right time. However, the amount of choices available to advertisers can be overwhelming and sometimes they find it hard to […]

  • Aerial picture of a baseball stadium

    Facebook new remarketing options on the spotlight

    Facebook keeps rolling out new advertising features to its platform silently. In the last days some advertisers have noticed the presence of three new remarketing options in their business manager. Usually, when speaking about remarketing, we make reference to campaigns in which we’re seeking to impact website visitors once they have abandoned it without converting. […]