The technology is complicated but essential. The online channel can no longer be denied. If you are not in the digital channels you are not in the world. Every day more, customers are demanding to see and analyze the company or brand they want to buy from. They want to know, see photos and explanations of the products, compare quality and prices and learn from the experience of previous clients. They are ready to purchase after examining all this information. They want a perfect experience selecting the perfect item for their needs.