Last Thursday, November 21st, a new meeting of the WordPress community of Valencia, a group I participate in as co-organizer, was held. This meeting was marked by the absence of the people affected by the DANA of October 29th, which caused a high number of deaths and great losses. To this day, Valencia is still recovering, and I hope it will be definitively soon. After this unfortunate event at MeetUp, we resumed our talks.
The previous week, we discussed Brand Seo, a link-building specialization focused on brand-specific content. This time, we expanded the topic with Rafa Villaplana’s talk “Strategic Linkbuilding: How to Beat the Competition to Increase Your Sales.”
Rafa is an SEO Manager with experience in more than ten different sectors and big companies like Jazztel, MásMóvil, Yoigo, Vodafone, Oney, Abanca, Santalucía, Holaluz, Lucera, H10 Hotels, TodoCruceros or Pilgrim. He also has a newsletter about SEO on his LinkedIn channel, where you can easily subscribe. He is an enthusiast of events like SEO Plus, like me. That’s where I met him, in the last edition of this past summer, and he agreed to come to “inform” us at the WordPress MeetUp in Valencia. He also dedicates his free time to nutrition.
His talk presented a link-building strategy to overcome the competition designed to help small websites with well-worked content that need more authority achieved with external linking. He begins explaining this strategy with the concept of EEAT, which is not a direct positioning factor but a concept used by Google’s manual reviewers to evaluate a website manually, so it is essential to consider it. Then, he commented on two types of linking: the one made with link-selling platforms and a more organic one to obtain free links through guest posting in forums and blogs. The latter goes unnoticed by Google. To conclude, he showed us several success stories where the positive impact on traffic is seen, demonstrating the importance of building authority on a website as an essential complement to quality content.
After the talk came the expected time for questions, where attendees took the opportunity to resolve doubts and share concerns related to link building. Then, Rafa received the delicious Raiola cookie. Have you ever tasted it? If you go to a Spanish WordCamp, you might find it. Afterward, the networking event started, where we had the opportunity to meet many new faces, mostly young people interested in the world of WordPress and SEO, which reflects the constant growth and renewal of our community. The night ended best with a dinner in a relaxed atmosphere full of interesting conversations. Many thanks to Wayco for lending us their cozy space and Raiola Networks for sponsoring the beers. See you at the next meeting, where we will close this year, 2024.
If you want to be part of the WordPress Community, you can visit the WordPress.org website to start your journey. I explain how to get involved in this vibrant WordPress community in this post.
